Content marketing is all about your ideal customers. Use or develop your persona With your content, you want to address their problems and solve them, thus winning them over. To achieve this, you need to know the people behind them and their problems in detail, and focus your approach. Only then can you optimally tailor your content to their needs.
Have you already formulated personas? That’s great. Then you can use them right away. If not, you should develop the most precise definition of your persona(s) possible. These articles will help you:
Buyer Personas: What is a Buyer Persona?
Checklist: 20 questions give your buyer persona a face!
Other important questions include: Who does my company target, and in what france phone number library language do we communicate? Use or develop your persona Which channels can we use to reach our personas? Which topics do our personas consider relevant and valuable?
These questions result in a communication guide that answers the questions
- formal or informal language,
- specific topics,
- their implementation in various content forms and
- the associated design.
The guide also provides recommendations for distribution, since you what is website conversion rate? cannot, for example, reach every persona equally well with every channel.
Take stock of your content
Do you already have extensive content resources? Or is your content marketing just getting started?
a) Conduct a content audit to analyze what content you’ve already created and identify which topics Use or develop your persona or phases of the conversion path and customer journey haven’t been adequately covered. This blog post will help:
What is a content audit?
b) Once you have addressed all the topics of your persona(s), evaluate the quality and develop the depth and format of your content.
c) Plan to revise previously published, well-suited, and well-performing blog posts and consider republishing them. Read this article:
What is the added value of content recycling?
d) Create new formats for your prospects and customers with little time investment:
- Summarize blog posts that build on each other – for example in an e-book.
- Or make a short film with colleagues about important aspects.
- Or make a slideshow for social media channels.
- Or start a podcast…
e) Also consider which topics are sufficiently available, which are missing and czechia businesses directory which would help your company move forward.