As an organization, it may be a big step to start with IGTV, but you can always enter into a collaboration with an influencer who enjoys diving into it. The biggest Dutch influencers have already understood this idea. For example, the first video we spotted on the platform was made by Anna Nooshin.
IGTV Anna Nooshin
Returning to the argument about the traditional TV viewing experience: there is one important similarity with television. When you phone number list open the app, a video immediately plays in the background. Just like when you turn on the TV, but from the beginning. IGTV scores points in terms of usability there too!
Any Instagram user can create their own IGTV channel to share longer videos with followers. And that’s already a huge improvement compared to the length of an clean email Instagram Story.
A regular user can share a video of up to 10 minutes. Larger accounts can even share videos of up to 1 hour. Do you want to share even longer videos, such as a webinar? Then you will have to be patient. Instagram has already announced that these limits will eventually disappear.
For each video, you can add a title and a description, so that people can find it better. For example, you can base the subject of your video on a trending hashtag of that moment. This way, there is a greater chance that viewers will find your video. You can even add links in your description. This way, you can eventually even direct events is an audio-only extension viewers to your website. Upload unlimited content
Reaching a new target group
There are three different categories in which the videos are displayed. First, there is the category ‘For You’. The videos you see there are based on your interests. The second category, ‘Following’, is based on the accounts you follow. The videos you find in the last category, ‘Popular’, are of course self-explanatory.