A prospect, or visitor, is an unknown potential new customer who, in most cases, Top of the Funnel has discover your website via a search engine. There, they have typically researched solutions to their specific problems.
Your job at this stage is to anticipate the problems and pain points of your potential customers and create content that addresses these exact issues. This will create a positive brand image, as customers will see you as a problem-solver.
Lead
A prospect becomes a lead when your content convinces them so much that namibia phone number library they are willing to receive more of it in exchange for their data.
When a prospect fills out a form to download a content offer, their data is transferr to your system, Top of the Funnel and the unknown visitor is given a face. You can then assign the lead to a workflow base on this information.
A lead is attribute a casual interest in your company, which you can respond to with a wide range of offers.
Free whitepaper for you:
How can I turn my website visitors into qualifi leads?
Lifecycle 2 – Middle of the Funnel
Marketing Qualifi Lead (MQL)
Once a lead signals greater interest—more views, more visits—they can be classifi but what exactly are the benefits of vertical video? as an MQL. Top of the Funnel This is especially true if the leads have shown interest in the content or specific offers that demonstrate a willingness to buy, such as free demos or buying guides.
In addition to this interest, the second decisive criterion is the so-call fit.
This means:
- Is the lead a good fit for your company?
- Does he have enough budget available?
- Etc.
Using these criteria, which each company must define for itself, you can filter out real potential from interest parties.
Sales Qualified Lead (SQL)
If marketing can be sure that the MQL is a fit and demonstrates a concrete interest in buying, it’s time to pass it on to the sales team. If sales also considers this fit suitable for sales follow-up or personal contact, it’s an SQL.
Here it is particularly important that marketing and sales go hand in hand: with optimiz marketing and sales alignment.
Read more: Marketing and Sales Alignment: How to Optimize Lead Handover
Lifecycle 3 – Bottom of the Funnel
Opportunity
An opportunity describes the stage at which a sales opportunity presents itself mobile number listfor the respective lead. Top of the Funnel This may have emerge through possible email contacts, sales conversations, or demos.
Customer
The most popular lifecycle phase among all marketers is that of the customer.
Because once a lead has reach the final phase of the lead nurturing process, you have convince them of your company and your services and they have become a paying customer.
If you now work on providing your new customer with the best possible service, there’s a good chance they’ll subsequently become advocates of your product or service. This will immediately generate new prospects, whom you can then guide through your lead nurturing process.
This idea of further caring for customers in order to bind them to the company through service turns the funnel into the idea of the flywheel: the energy invest in customer acquisition is usd as momentum for further business initiation.