When carrying out an email marketing campaign, it is essential to have a strategy designed beforehand. In it, you must define the objective you want to achieve as well as the audience you are going to target. If you have a large database, the best option is to segment your audience.
This way, you will not only be able to attract new customers, but also retain and promote those who have already bought from you. To do this, you can use tips to make the best segmentation of your email list. Depending on how you classify your subscribers, you will be more or less effective .
Likewise, email marketing data reveals the potential of segmentation. Specifically, segmented emails are 14 % more likely to be opened than mass emails .
Furthermore, a personalized email increases conversion rates up to six times more than a generic one. Therefore, it is essential to send personalized emails to strengthen ties with your customers. Only by segmenting an email list can you ensure that each subscriber receives personalized information .
For any campaign to be effectiv
A it is important to take the following into account when segmenting your email list:
Identify the profile of the users you are going to target.
Determine your objectives in relation to the actions you are going to carry out.
Define the segmentation variables that you are going to use.
Pay attention to those segments that offer value to your business.
All of this will help you increase the saudi arabia telegram phone number list engagement of your email list. However, how can you achieve the best segmentation of your subscribers?
TABLE OF CONTENTS
Tips for segmenting your email list
1.- Segmentation of new subscribers
2.- Your clients’ interests
3.- Demographic characteristics
4.- Geolocation
5.- Segmentation based on participation
6.- Purchase history
7.- Segment the inactive
8.- Automate specific segments
9.- Segment those who b2c marketing automation: everything you need to know abandon the shopping cart
10.- Buyer satisfaction level
Tips for segmenting your email list
Email marketing tips
Having an updated and well-developed database is essential for cz lists success. The more information you have about your users, the easier it will be to adjust your campaigns with an appropriate segmentation strategy .