In addition to TikTok being a fun pastime during a quarantine period, the platform meets the ne for more video content and this social mium is also interesting for commercial purposes. In 2021, the option to place TikTok advertisements was add. In addition, more and more companies are working with TikTok influencers and a special livestream shopping feature is even being work on . What is important on TikTok? The use of #hashtags!
Why are hashtags important again?
At the beginning of the corona epidemic, TikTok got us dancing. With the hashtag #savagelovechallenge, we all got moving to special lead the song ‘Savage Love’ by Jason Derulo . Jason had post the dance on TikTok and challeng his followers to join in. The challenge (and the song) became a worldwide hit! Just search for this hashtag . You will find plenty of relat content.
Using these types of hashtags will help you increase your reach. Especially if they are us and search more often. And that in turn will help your account grow.
Hashtags help you find and share content. On Twitter, you can join a conversation using a hashtag, on Instagram, you can find relat photo and video content using hashtags, and on TikTok, you can join a challenge using hashtags. If your post gets a lot of likes, forwards, and views, you can go viral and end up on many users’ for you pages ( also known as fyp).
On TikTok, the description under the post is less important than on other social mia channels. There is therefore limit space for this. Everything must be said, highlight or depict in your video, because we no longer want to ‘read’. Use this space for fun emoji, a concise description and easy-to-find hashtags.
Hashtags on TikTok for campaign or marketing purposes
TikTok introduc ads on the platform in 2021. This creates opportunities for you to set different goals and advertise cross-mia. search engine optimization mails With over a billion users, your target audience is bound to be here. In 2020, 35% of 18- to 25-year-olds, 28% of 13- to 17-year-olds, and 22% of 25- to 34-year-olds were on TikTok, according to Marketing Rumors . So it’s no longer the case that only young people are on the platform.
And hashtags should not be missing in your campaign plan. Because TikTok is a very different kind of where people normally met at events on location than Instagram, for example, where a nice image and illustrations are not enough, content strategies must be develop and time must be invest in creating video content.