Meta recently launched a major update to its native lead generation forms (also known as Instant Forms).
Brands can tell their story and better connect with their audience.
Stand out more compared to other forms of lead generation.
Generate higher-quality leads and share relevant information immediately.
Let’s go over the details
of the update, and at the end, we’ve included a mockup example to give you a better idea.
How to Create a Custom Facebook Form
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When creating a form, select the Custom Forms option (this may still be rolling out to all users).
Custom Form Option
Once you select the new custom form option, you’ll need to upload an image (1200×1750) and write a headline (less than 38 characters).
This will automatically set your color scheme for the form, based on the image. You cannot manually change or select the colors.
Facebook Custom Forms – Color Scheme
In the next step, you could provide an overview and the book your list benefits of filling out this form.
Facebook Custom Forms: Overview and Benefits
In the “Build Your Story” section, you have four options.
How It Works: How to sign up or get started with your product/service. You can also use the headings Getting Started, More About Us, How We’re Different, or Highlights.
Products: Share details about your product/service. You can don’t miss out on linkedIn lead generation also name this section Product, Services, Best Sellers, Plans, Courses, or Programs.
Social Proof: Build trust by sharing reviews, accreditations, or certificates. You can name this section Review, Accredited By, Certified By, and In the News Feed.
Incentives: Motivate people to share their information using rewards. You can add an incentive name, a descriptive name, and a disclaimer.
You’ll need to select one of these options, and they may look different depending on what you select. For example, Products and Social Proof have a carousel, but incentives are just text.