But even organizations that do not sell anything can pursue clear goals. In addition to the opinion leadership already mention, these include, for example:
agenda setting
strengthening of lobby positions
fundraising
Networking with influencers / opinion leaders / stakeholders
Target groups
Once it is clear what you want to achieve, clearly define which goals you want to achieve. It is essential to get a really clear picture of the target group. You can do this very well with the persona approach, but also with other methods. It is important to iran telegram data get answers to the following questions, among others:
Where are my target groups? What channels do they use?
What problems do my target people have? What keeps them awake at night?
What excites them? What could you surprise them with?
What would stop them from buying?
In order to get a better picture of these target group definitions, you can use your own data (CRM, web analysis, customer service, sales (!), etc.) as well as public data sources (Statista, Destatis, etc.) and, above all, online tools such as www.answerthepublic.com (there you will find questions that people often type into
Google) or the Facebook Audience Insights Tool.
3rd channels
When it is clear which target groups are to be reach and which juliana cruz gerente general goals are to be pursu with them, the selection of channels and platforms is also easier. Different criteria can be us:
Own vs. third-party channels: own website, own shop or own app vs. The school email list most common Facebook fan page, Amazon shop or Google MyBusiness presence
Push (outbound) vs. pull (inbound): communication that is “forc” on the customer (most forms of e.g. paid online advertising) vs. advertising that the customer wants to consume themselves (permission marketing, e.g. through email newsletters, many forms of content marketing, search engine optimization)
Organic vs. Paid: unpaid channels such as search engine optimization or organic social mia marketing vs.