It increases your authority, keeps you in direct The importance of the company blog in your connection with your customers, distinguishes you from the network of competitors and much more.
Make yourself comfortable: in this article we will guide you to discover the blog, an essential resource for your communication strategy.
Where, when and why was the blog born?
In 2022 it is more common to read an article from a blog than from a newspaper.
Spread throughout the world, the blog was born in the United States.
It was December 23, 1997 when the blog was used for the first time by an American trader and hunting enthusiast named John Barger.
Barger’s blog was not like those of today.
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Imagine a list of links with comments and rudimentary graphics.
Barger’s was a sort of diary in which he archived links on the net and shared information and hunting tips with other hunters.
A real “online diary”: hence “web log”, a virtual place intended as a text container that can be updated in real time and hence the abbreviation of “blog”.
The blog then had an astonishing worldwide resonance, arriving in Italy in 2001.
In a short time it enjoyed exponential growth thanks to free common space servers such as Blogger, MySpace and Skyrock, WordPress.
Professionals, companies, famous people but also ordinary people with the desire to share their hobbies have exploited the enormous potential of blogs.
And in these twenty years many blogs of different topics have been born: from music to fashion, from cooking to sports, from politics to school, from cooking to history.
Today it is estimated that in Italy there are over 500 thousand blogs.
A true revolution of knowledge and learning, of human relationships and common feeling.
You’ve read articles about cooking, gardening, medicine, but you just can’t imagine what your company blog could be like.
A company blog is a site that gives you the opportunity to write and publish content on a constantly evolving platform open to a vast audience.
Through a blog linked to a business reality, you can give a series of updates to your audience and Google every week.
And if you don’t have time to write articles to publish, you can always rely on a writing expert,
Copywriter. In this you can ask us at Propaganda Group for advice.
Consider that publishing valuable content consistently brings new visits every day, and with good work organization you can make sure that these clicks become customers.
Company blogs have become, together with social networks such as Facebook and Instagram, essential tools for promoting your brand through informative and diary-like articles and posts, dedicated both to the story of new projects and new products, and to topics relevant to your sector, and even as interaction and comparison with competitors and traditional media.
Let’s see what are the main reasons why your company should absolutely have a blog.
Corporate blog: 7 valuable advantages for your brand
Before writing this article we made a list of the advantages that a corporate blog usually brings to our clients.
When we present the project of a Совершенство ручной работы: строгие рубашки с ручной отделкой corporate blog to clients they are often hesitant.
They do not understand what purpose a “newspaper” could serve on a site they already have.
They see the blog as an additional expense that they can do without.
Many clients are also afraid of not having enough content to publish.
Then over time they change their minds.
It only takes a few months to see an increase in visits to the site, more calls from clients and a greater flow of interest from users.
At this point the blog appears to them as an essential tool, the indispensable help that they can no longer do without.
This is why we wrote this article.
We want to give you a preview of the benefits of a blog related to your business.
Imagine a virtual place where you can bu leads present yourself at your best, as a professional in your field.
And if we still haven’t convinced you, here are 7 reasons to open a company blog right away.
1. INCREASE TRAFFIC TO YOUR SITE
Did you know that companies that have a blog get 55% more visitors to their website than those that don’t?
The more web traffic you get, the more you will reach potential
Customers who will book, purchase or fill out a form to stay in touch with your company.
To actually increase traffic to your website, you need to create an effective strategy for your company blog.
Speak to your target: people prefer to read, share and link to posts that deal with topics that concern them and that they feel are their own.
An example.
You have a clothing store
