At first glance, combining storytelling and marketing automation may seem like a risky undertaking. On the one hand, there are stories, emotions and inspiration. On the other, there is action based on data analysis. Do these two branches have a common denominator?
Marketing automation has a wide range of advantages. But its implementation requires certain rules . And one of them is to make sure that you provide your customers with valuable and personalized content .
Therefore, what is really important is not only that communication with the client takes place at the right time and through the most effective means for him, but that this communication is also relevant, useful and valuable.
And considering the noise your target is constantly facing, combining storytelling and marketing automation can be one of the great solutions. Although perhaps the biggest mistake many marketing managers make is using both techniques separately.
TABLE OF CONTENTS
Marketing automation gives you time
Automation is good if the story is good
Bet on humanizing the brand
How do you use your stories with your automation tool?
Storytelling and Marketing thailand telegram phone number list Automation: a new potential
1.- Address your target via email
2.- Pop-up with a contact form or a newsletter subscription
3.- Personalization is the key
Some practical tips
Storytelling and marketing automation must go hand in hand
Marketing automation gives you time
Storytelling and marketing automation costs
One of the most compelling reasons to switch to any Marketing Automation platform is the ability to save time. In fact, as data from an Adestra study shows , 74% of respondents said that the time saved by automating any sms marketing in the education sector. main uses marketing process is the greatest benefit they can experience.
Powerful marketing automation software allows marketing professionals to reduce lead generation costs by 25%. But it will also provide you with other benefits.
80 % of marketers who use marketing automation software manage to generate more leads.
75 % of all companies that implement an automation virgin islands mobile data solution obtain a positive return on investment from the first year.