Social Mia & Influencer
Strictly speaking: if finfluencers adhere to the social mia & influencer marketing advertising code , then they are doing well.
The connection with the advertiser must always be mention. Even if there is only a chance of profit, such as with an affiliate link or when you only get paid when you bring in a new customer.
In theory, as a regular influencer, you are allow to be dishonest about what you think of the product. As a finfluencer, phone number library is not the intention. You must be transparent and it must be clear why you provide certain information or make certain recommendations. Do you have an interest in that product, which could influence your opinion or give you an advantage by following your recommendation? Then you must report that. In addition, facts and opinions must be clearly distinguish from each other and must be substantiat as well as possible with information from other sources or, for example, data.
No commission, but a fee
If you provide personal advice to clients or make investment recommendations, you may not accept payment for this in the form of a commission or fee.
A general compensation for, for example, placing a post on Instagram, is allow. This can also be link to the number of views, but especially not to the number of concrete leads or customers.
Show your own portfolio
Do you show which choices you make yourself and which returns this yields or which losses you suffer? If you read the press release of the AFM you might think that this is also not allow, because it would not be objective.
That is not true. Talking about your own choices and the consequences of them is in principle not a problem. It only becomes risky when it starts to look like search engine optimization mails a recommendation and/or when you yourself have an interest in discussing a certain product. Caution and care are therefore certainly requir, but you are allow to talk about it.
Recommendations for finfluencers
Do you want to stay on the right track and avoid a fine from the AFM? Then follow these recommendations:
Be transparent and honest
Provide sources and figures to support your opinion or even facts
Be transparent about your interest in a financial product or any potential financial benefit you may have if someone invests what are the limits for finfluencers? in that same product
Also be transparent about any other commercial relationship you may have with a financial institution or for a particular financial product
Make a clear distinction between facts, opinions and interpretations and personal experiences