First of All, It Is Important to Explain What Is Meant by Website Migration.
Migration Does Not Occur Exclusively When the Domain Name of a Site Is Change, but Migration Is Spoken of Whenever the Urls of the Pages Change.
This Can Also Happen, for Example, by Changing a Word press Theme, as the Url Structure Follows That Set by the Theme.
Another Case Is Switching from the Http to Https Protocol
Although in This Case the Technique for Maintaining Positioning Is Quite Simple.
We Talke About Changing Urls, So Each Move (Such as Changing Hosting) or Update of the Platform (For Example Word press or Joomla) Does Not Require Particular Attention from an Seo Point of View.
The Consequences of a Migration Carrie Out Without Taking the Necessary Precautions Can Be Disastrous, with a Loss of Traffic of Up to 80%.
This Happens Because the Previously Indexe Pages Will Return the Much-Feare 404 Error, While the New Urls Will Have to Start Climbing the Rankings from Scratch.
However, There Is a Procedure That, If Followed Scrupulously
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Allows a Migrate Site to Maintain the Positioning of the Original Site, or at Least Limit the Damage.
Pre-Migration Phase First of All, It Is Advisable to Check the State of the Art, and Therefore Pages, Keywords, Server Responses and So On, and Correct Any Errors.
To Have a Precise Map of the Pages of Your Site, You Can Use Screaming Frog, a Software That “Crawls” the Entire Site in Search of Pages and Errors, in Free or Premium Version.
A Valid Alternative Completely Free Is Xenu.
To Identify the Keywords in Order to Monitor Them During and
After the Migration, You Can Use the Good Old Search Console, or Rely on Paid Software Such as Semrush or Seozoom.
These Latter Tools Are Then Essential for Downloading the List of Backlinks That Point to Our Site.
an Element to Pay Particular Attention to Is the Sitemap.xml Which, Once Correcte and Implemente with Only the Canonical Urls, Will Be the Basis of the New Sitemap of the Migrate Site.
Thanks to the List of Pages Obtaine with the Screaming
Frog or Xenu Crawlers, We Can Write 301 Reirects Between the Pages of the Old Site and Those of the New One in Advance, Having Them Ready for Insertion into the Htaccess File in the Actual Migration Phase.
Reirects Must Be 1 to 1 Where Possible, It Is Highly Inadvisable to Point Several Pages to a Single Page of the New Site.
If the Corresponding Page Does Not Exist on the New Site, It Is Inadvisable to Reirect to the Homepage, Since If There Are Too Many They Could Be Interprete by Google as Soft 404s.
The Best Practice Is to Redirect to the Page Semantically Closest to That of the Old Site.
In the Pre-Migration Phase, the New Domain Must Be Registere with All the Profiles (Www, Not-Www, Http, Https) on Google Search Console.
It Is Also Good Practice to Upload a Countdown or Under Construction Page on the New Site at Least One Month Before the Migration, This Will Warn Users and Search Engines of the Birth of a New Website.
The Migration for Obvious Reasons, It Is Recommende to Perform the Migration at a Time of Low Traffic, Such as at Night.
First, Upload the New Site and Redirect It to the New Domain
Taking Care to Keep the Old Site Online for 3 to 6 Months (The Longer It Stays Online, the Better Google Is at Interpreting Reirects).
Using the Same Tools as in the Pre-Migration Phase, Crawl the New Site to Verify That There Are No Errors.
Once This Has Been Verifie, Implement the как собирать ресурс данных телемаркетинга Reirects in the Htaccess of the Old Site, and Test Them Using the Screaming Frog Tools (List Mode with the Old Sitemap).
Any Errors in This Phase Must Be Corrected Immediately (Search Engines Do Not Like 404 Not Found).
It Is Advisable to Set Up a Custom 404 Page to Be Able to Track. It in Analytics and Check in Real Time If There Are Resources Not Found.
After Migration in the Phase Following the Migration, and for a Sufficient Period of Time (In the Order of Months), It Is Necessary to Constantly Monitor the Traffic of the New Website to Detect Any Anomalies.
During This Time, It Is Also Necessary to Correct the Backlinks on
Which You Have Authority (For Example bt lists Social Pages or Directories) with the New Urls.
If Everything Went Well, There Should Be No Macroscopic Drops in Traffic.
Sometimes, However, It Can Happen That Google or Other Search Engines Put the Site in a “Sandbox” Temporarily Obscuring It from the Serp, Until They Are Certain That It Deals with the Same Topic as the Previous One.
This Happens Because in the Past It Was Common
Practice to Purchase Domains with High Authority to Transfer Sites That Were Not in Line with the Previous Topics.
This Short Guide Does Not Exhaust the Topic of “Seo Migration”, but Provides the Tools Basic Tips to Avoid Running into Harmful Errors.
Our Advice Is to Turn to Professionals in the Case of Migrating a Site with a Good Positioning.
