Segmenting customers is very important because it can create different ways of relating to them. In practice, it is possible to develop a different working methodology for each segment.
Of course, there are numerous segmentations that you can create depending on the needs of the company, but the most common are:
Location: Knowing where each customer or potential customer is from helps develop effective strategies based on their location, time zone, cultural behaviors, etc.
Billing: Here, you identify your most profitable customers to build strategies focused on those that can significantly increase your company’s revenue.
Relationship Type: You can divide your customer
Base between active and inactive customers. Active customers are those who are currently buying from you. In contrast, inactive customers are those who have purchased from you at some point, but who do not currently have a overseas data business relationship with your brand.
3. Find the right type of client for your business
Every customer is different. Some sales team members may find it easier to close deals with certain types of customers , while many salespeople focus on a certain segment and get better results. You can identify these patterns through customer portfolio analysis and create a sales model that distributes potential customers to the most appropriate salesperson for each profile.
This will help you improve conversion rates and transform salespeople into true specialists, as they will have knowledge of a specific audience or niche, and thus, have solid arguments to make more sales.
4. Pay attention to your inactive customers
Maintaining a positive relationship with former clients is also a good practice in customer portfolio management. Nurturing that bond long-form content and the role of seo opens the door to many opportunities; a call or a visit can be enough to resume the relationship.
According to a recent study , retaining existing clients and building loyalty generates more revenue (with 95% profits) and costs 7 times less.
There are many reasons why a phone number germany customer might have stopped buying from you. Was the price the problem? Was the customer perhaps unhappy with something? Or did they not receive adequate service? Managing your customer base involves finding out what happened.