Billie Eilish just starred in one of the most ingenious, successful and organic marketing campaigns of recent times and today we will tell you how you could replicate it in your own business.
But first we will ask you a couple of key questions:
Do you think that in today’s world music could become a truly intimate conv Replicate Billie ersation between artists and their fans?
Is it possible for each musical note to become a shared whis peru consumer mobile number list per within a circle of “close friends”?
That would be an idyllic, almost unreal scenario.
But still, that was the atmosphere created by renowned singer Billie Eilish just a few days ago.
On April 5, 2024, he launched an unprecedented organic marketing campaign for his upcoming music album called “Hit me hard and soft”.
All it took was one simple Instagram tactic to open the doors to a great creative process for his 115 million followers.
That marketing campaign turned its launch into a global phenomenon in a matter of hours.
How did he do it? We could give you endless explanations, but we’ll get straight to the point: He leveraged Growth Marketing .
Through this growth marketing approach, he was able to create a deeper, more temu beats Amazon and lets you shop like a “billionaire” genuine connection with his Instagram audience while also turning it into a highly coveted currency.
But that wasn’t all.
With this marketing campaign, Billie Eilish showed us that we don’t need mi bz lists llion-dollar investments to achieve extraordinary results.
Often ingenuity and creativity outweigh the biggest budgets.
Do you want to know what this great artist did to star in one of the most iconic releases of the year?
Read on to find out. At the end of this text we have a very special invitation for you. Honestly, you won’t want to miss it!
Billie Eilish’s viral marketing campaign
This marketing campaign, closely linked to Growth Marketing , was simply brilliant.
Essentially, it was an organic launch tactic that not only caused FOMO in millions of people, but also exploded its Instagram community in record time.
Brands often make sure to bombard consumers with paid ads, but this time Billie Eilish chose a less conventional route.
The move was bold: she added her 115 million Instagram followers to her “close friends ” list .
At first glance, this could be interpreted as a nice gesture, but its significance was brutal.