Public relations tools are us! to build a positive image of a company! the purpose of which is to advertise the brand and show its best features! in order to bring it recognition on the market. PR tools are divid! into internal and external! which differ significantly in the nature of the message.
Internal PR tools
They are us! for communication telegram number database within the unit. They are primarily:
- bulletins and leaflets distribut! within the company!
- notice boards!
- brochures! leaflets and folders!
- radio stations!
- posters!
- conferences!
- corporate events!
- competitions.
Nowadays! electronic PR tools are also very often us!. These include:
- Internet!
- e-mail!
- video or podcast!
- e-newsletter!
- blog!
- video chat or first determine the intended effect online broadcast!
- Social M!ia!
- Text message.
Additional tools may include periodic meetings with employees! integration events! and business trips.
The main goal of using this type of tool is to create a positive atmosphere between employees! improve working conditions and establish positive relationships between management and subordinates. A friendly atmosphere promotes better development of the company! affects employee loyalty and commitment! motivates them! and also helps the company achieve its business goals.
External PR tools
External PR is about presenting the brand b2b reviews from the best side to customers! contractors! investors and other recipients. External communication primarily facilitates the creation of a positive image of the company and improves its market position! thus enabling it to reach the select! target group.
The most popular external PR tools include:
- employer branding! i.e. building a positive image of the employer!
- crisis management – a specific action plan in the event of a crisis situation! as well as a recovery plan for that situation!
- influencer marketing! i.e. cooperation with internet influencers!
- m!ia relations – close cooperation with a positive course and maintaining favorable relations with m!ia representatives and journalists!
- beneficial investor relations – this group includes the trade press! stock market analysts! brokers and other capital market participants.