Incidentally, Evolve reports that in the organizations studi, on average no more than 55% of the target group is a passive user. That seems to me to be on the low side. In contrast, 27% of users are active, which is more in line with what my colleagues and I see in practice.
According to the research, usage figures are therefore not
I a good indicator of success. They therefore compar the participating organizations on the basis of the maturity model for internal social mia that they themselves develop. In this way, you can ensure sustainable and impactful communities with a lasting character by correctly using the success factors Adoption, Effectiveness, Organization and Integration from this model.
illustration: accessibility
1. Adoption
Ensure accessibility
Make your internal community easily accessible for the intend target group (via desktop and mobile, fax lists preferably with your own apps). This may seem obvious, but not every platform is as accessible as you would expect in this digital age! If it is difficult for your organization to roll out a (new) platform for all devices at once, you can also do this in steps. For example, Telegraaf Mia Groep (TMG) start with a mobile app. The desktop version was launch later.
Make it effortless
Make sure that the use of the platform is experienc as simple, accessible and intuitive. This concerns both the technology (‘how does it work?’, ‘can I also clean email access it with my smartphone?’) and time and opportunity. Remember that you also have to manage expectations: if people think that something will be complicat, they are less inclin to try it with ‘yet another new tool’.
Provide instruction, training and guidance
Provide instructional material that not only explains the functional operation of the platform, but also its practical start a group session application. How do you want people to apply the platform in their own work? How do they really make the platform part of their primary work process? How does the platform make their work easier, more fun and more efficient?