Is it possible to include videos in your newsletter? As a study by Smart Insights points out , email marketing is one of the three most effective channels for generating visits, creating leads and increasing sales. Its ROI is the highest so far. And yet, this channel faces a clear problem: email saturation or fatigue .
The spotlight is on the idea of creating something that gives the audience a break. Something that helps brands stand out. The answer lies in a content format: Videos in the newsletter .
Video is, without a doubt, the most effective type of content you can use today. So much so that it is estimated that more than 80% of the traffic generated on the Internet will come from this format in 2021. But that’s not all. ComScore highlights that after watching a video, 64% of users are more inclined to purchase products online.
So what’s stopping you
A from using this type of content in your strategies? Why don’t you include Pros and videos in your newsletter? Do you know what this format can do for your business ? Do you know the best practices for incorporating it into your email marketing strategy?
TABLE OF CONTENTS
Including videos in your oman telegram data newsletter: advantages and disadvantages
Its main advantages
Are there any drawbacks to including videos in the newsletter?
Tips for incorporating videos into your newsletter
1.- Static images with a play button
2.- Have you tried GIFs?
3.- Includes an animated play button
4.- Use the word “video” in the subject of the email
5.- Highlight the call to action
Including videos in your learn how to make effective email nurturing flows newsletter: advantages and disadvantages
videos in the newsletter advantages
As Neil Patel admits , using videos in your newsletter makes a lot of sense if you want to increase conversions, brand awareness or educate your customers. eMarketer, for its part, claims that marketing professionals searching for videos in by lists their email campaigns increases time on page and generates greater engagement.