Online advertising is not all the same, and often choosing the right channel becomes decisive.
Is it better to use google ads, facebook sponsore ads or linkein.
There is no exact answer to this question, and as often happens in marketing the best answer is “it depends”.
Obviously it depends on the target we are addressing.
Where do my potential customers usually spend their time online?
Are they more incline to watch a video or read a text?
These are the questions to ask yourself to decide on which channel (or channels) to invest your budget.
By analyzing the characteristics of the various platforms we can get a more precise idea of how users interact with them.
Google ads (formerly google adwords)
google ads campaigns can have two placements. The choice of one of these, or both, depends on the nature of the product or service you intend to sponsor.
The search network an ads positioned on the search network is an excellent
The library can identify the type of cayman islands phone number library phone , Landline, toll-free, or premium-rate number, which is helpful for businesses.number belongs to a mobile or landline service, or determine if the number is still active.
way to enter with a bang on a query. However, the product must lend itself to user research.
For example perfect products to be sold through the ads search network are hi-tech products.
This is because there is a large volume of searches carrie out by users who have a strong interest in purchasing.
In fact, those who want to buy a new smartphone are very likely to first find out about the best model, or the cheapest, usually using a search engine.
And so “cheap smartphone” becomes a perfect transactional keyword for a google ads campaign on the search network.
The display network google ads allows you to position
your ad through a network of sites and apps that integrate advertising spaces managed by the mountain view giant.
In this way (and completely automatically) it is possible to show your ad on different platforms by virtue of the user’s search history and cookies.
Have you ever searche for something on the internet and then found ads relate to that search on any site you visit or mobile app you open from your smartphone.
This is the perfect place for retargeting, providing a selected
Audience that has already shown interest in the object-service in question, bypassing the search intent.
Facebook ads facebook, like google, also has different placements for ads (instagram itself is integrate into facebook for business).
The substantial difference with the google search network is that in facebook or instagram we interrupt the user’s fee without paying the slightest attention to the search intent.
We are trying to sell in a place where people are looking
For something else, usually entertainment.
This is a very important factor because, although facebook’s targeting by interests and the video positioning algorithm are quite accurate, not all products lend themselves to this type of sponsore ad.
Instagram, the visual social network par excellence, provides us with an example.
Here, fashion and luxury accessories play a prominent role, just take a look at the accounts of the most famous influencers to understand why.
Business to business struggles on other social networks due to their fun nature, but here.
On the social network of work, ads aime at companies find fertile ground.
The targeting of the linkein ads platform allows you to show ads with surgical precision base on professional role, sector, interests.
Twitter has a particular community, it ranges for different interests, but in italy in particular, it is the social network of information and opinion.
Politicians and publishers are the perfect advertisers for the tweeting social network.
The new social networks if you have heard Распродажа Специальная база данных of tik tok or twitch you are probably under 30.
But if you are the owner of a brand aimed at young people or a video game software house you are probably already wallowing in it.
The audience on these social networks is practically already targeted:
Young and very young people on tik tok (where there is practically only video content) and video game enthusiasts on twitch.
The audience on these social networks is practically already targeted:
A necessary clarification the most social among you, reading this article, might object that some brands are present indiscriminately in all the virtual places we have just mentioned.
It is true, but they are players of colossal size and resources.
I would not be surprise to find a sponsore nike on twitter, facebook, instagram, twitch, linkein etc etc.
But a micro-business must invest its budget wisely in online advertising, even more so if it is aimed at a niche of users.
Further clarification: there are thousands of other niche platforms,
which even if they have very small b to c database communities, represent pure gold for companies whose target is precisely that niche. A brand communicate blindly will most likely end up like the message in a bottle entruste to the waves by a castaway.
Communicating without having a clear idea of who we are and above all what we want is a waste of ink, bytes and above all time.
If we have worke well in the analytical phase we can give a face and an audience to our creature, but even more importantly, a position from which to propose its message.
