The marketing industry continues to evolve and in the midst of this vibrant and dynamic scenario, Growth Marketing emerges as a robust catalyst for business success.
It is an ally for brands or companies that face major challenges and also need to achieve extraordinary results in a short time.
In 2019, Lark was one of them. This business collaboration platform, developed by ByteDance, faced a huge challenge.
What is Growth Marketing?
At the time, despite having an amazing offering and value proposition , it had n ByteDance o traction in the US market.
This new version of an office suite, which combines all the essential tool portugal phone number list s for team collaboration, was not very clear about how to penetrate that market.
Despite being an all-in-one SaaS solution, this Asian-based company was having a hard time achieving that goal.
There was a lot to do and little time to waste, so he couldn’t limit himself to just implementing one or another traditional marketing strategy.
And that’s where Growth Marketing, also known as growth marketing , came into play .
The Lark team agreed to implement a series of Growth Marketing strategies that generated fascinating results in record time.
It is certainly a results-oriented approach. Every action, tactic and strategy is des 2 digital sales tactics that every brand should promote in 2024 igned and executed with the ultimate goal of driving growth.
And we will reveal them to you throughout this article! Keep reading and discover the power of growth marketing when it comes to achieving memorable milestones.
Fortunately, today any company or startup can adapt certain Growth Marketin cg leads g strategies, executed by giants such as Dropbox or Lark , to maximize their growth and conversions.
What exactly is Growth Marketing? Some define it as a philosophy focused on the rapid and sustainable growth of a company.
Others say it combines tactics and strategies focused on customer acquisition and retention, and of course, increasing value over time.
Lark ‘s Growth Marketing Strategies for Entering the US Market
All of that is true. Growth Marketing doesn’t just focus on the first stage of the conversion funnel , but on its entirety.
In other words: It is not limited to lead capture.
It also advocates customer loyalty and retention and is characterized by over-delivering value during each phase of the customer’s purchasing journey .
Growth = Growth That’s the keyword you can’t forget!
Growth Marketing is now within your reach. Do you want to take advantage of it? If you answered yes, we hope this Lark success story inspires you and motivates you to take action.
Let’s get started!
Before explaining the Growth Marketing strategies that this SaaS company tested to achieve this goal, it is necessary to give you a little context.
At that time, these were their main challenges:
Lark relied on data analytics, but it did so in an outdated way. Even its marketing tactics were a thing of the past.
The brand positioning was strongly questioned.