With a detailed picture of your ideal customers. A you can tailor content specifically and develop relevant content. Know your conversation partners Whether it’s creating blogs. A engaging calls to action (CTAs or CTVs). A or suitable offers (e.g.. A checklists or webinars). A a persona allows you to create them more precisely. This allows you to deliver exactly the content your persona will read and use. Building relationships with your ideal customers is also easier and faster with personas.
The information on personas or ideal profiles at the contact level relates to areas such as personal background. A career paths. A typical behavioral patterns. A pain points (professional and private). A goals and challenges of the employees to be addressed. A as well as their information gathering and purchasing habits.
In this article. A we specify the persona questions to be answered:
Creating a Buyer Persona: 20 questions give your persona a face
Designing the customer journey with intention means specifically supporting the challenges of your ideal images
The customer journey is the map through which your ideal customers find you. Only you can strategically define
this map – the B2B customer journey map
. The goal of all the work with images of ideal customers is to Know jamaica phone number library your conversation partners penetrate the minds and thus the decision-making processes of your ideal customers. Therefore. A every piece of content should be aligned with the interests and influencing factors along the purchase process and the underlying decision-making process.
Such processes encompass all steps in the customer’s decision-making process – from identifying a need or problem to deciding on a solution approach and evaluating that decision.
All knowledge of these influencing factors and their interrelationships will help you to better explain and reliably predict your customers’ behavior.
The conclusions for your content are therefore self-evident: You need to know your 7p marketing – what is it? customers – their problems and mindsets – in order to address them with the right words at the right time in the right place.
Take our content as an example:
It’s aimed—at least with this article—at experienced marketing professionals who are in the process of aligning their own digital media presence with their target customers. This is
one of the reasons why we offer this content in blog format. A making it researchable and readable.
At the same time. A it can also be streamed as an episode of our podcast. A thus facebook users providing access to two knowledge or learning channels.
Knowing your ideal customers means understanding their problems. Know your conversation partners Offering solutions to these problems and making them transparent attracts customers. And if you offer exactly the right benefits with your content. A you’ll turn personas into customers.