It’s difficult, if not impossible, for a marketing manager to finish their first cup of coffee in the morning before sending an email campaign or working on a piece of content. So, including email marketing in a content marketing strategy will guarantee you a good morning.
Email and content marketing are a perfect match. In fact, a recent research study by Ascend2 examines how marketers include email marketing in a content marketing strategy to determine how the content strategy is impacted.
The results spoke for themselves. More than half (54%) of marketers consider an email-driven content marketing strategy to be very successful in achieving their priorities .
TABLE OF CONTENTS
How to integrate your email marketing into a content marketing strategy for maximum impact?
1.- Segment your email subscriber list
2.- Send email surveys about subscribers’ content preferences
3.- Encourage subscribers to new zealand telegram phone number list share your How to content on social media
4.- Maintain a consistent brand voice throughout your content
5.- Build brand loyalty and trust
6.- Increase your subscriber list
7.- Do A/B testing for different content topics
8.- Write attractive titles for the subject of your emails
9.- Write good copy
How to integrate your email marketing into a content marketing strategy for maximum impact?
Email is the perfect platform to start expanding your content marketing efforts. Working hand in hand, you can integrate your email marketing into a content marketing strategy and both can feed off each other, increase sharing and expand reach.
These tips are perfect for kick-starting your content marketing.
1.- Segment your email subscriber list
Email marketing in a amp landing pages: advantages of implementing them content marketing strategy
Dividing your subscriber list into multiple segments based on location, age, gender, behavior, and interests is a great first step to integrating your email marketing into a content marketing strategy.
You can also form more advanced segments, such as separating your customers by the type of content they like, either by providing them with a preference center or through advanced analytics. Smart segments will help you provide by lists personalized content for your audience. That way, you’ll ensure that your audience only receives the content they really want.