You have to set goals to achieve the right things with the right measures. Set appropriate goals for This simple truth also applies to inbound marketing and content marketing. So start big and ask yourself the following questions.
- What are your overall long-term business goals?
- Where is your marketing heading?
- What specific goals do you want to achieve with content marketing?
The answers to these questions form the foundation upon which you build finland phone number new zealand Business Email List library your content marketing strategy. An overall plan will help you keep track of goals, measures, and ultimately, successes. Without an overall plan (and the associated strategy) behind your content creation, you’ll always have to expect wasted effort.
Define the basis of your content marketing strategy by answering these questions:
- How exactly does your company position itself?
- Is there a real connection to your goals?
- Do you have a vision, a mission statement?
- What sets you apart and what makes your company special?
- How do you achieve your goals?
- What skills do you have?
- How does your content marketing fit in?
Set SMART goals
- Specific : Define clear and precise goals that describe exactly what needs to be achieved. Set appropriate goals for Non-specific goals can lead to misunderstandings and unclear expectations.
- Measurable : Ensure that goal achievement can be verified quantitatively the biggest threats to content marketing success and how to avoid them or qualitatively. Measurability helps you identify progress and objectively evaluate success.
- Achievable : Set realistic goals that can be achieved with your available resources and capabilities. Unrealistic goals demotivate and often lead to frustration.
- Relevant : Your objectives should be directly aligned with the overall business strategies and priorities to create real value for the company.
- Time-bound : Establish a clear timeframe for goal achievement. This creates urgency and helps maintain focus and deliver timely results.
An example of a SMART goal in content marketing could look like this:
The content marketing team of an IT company consists of two members, each of whom can write four articles per month in addition to their other work, based on their experience and expertise in the relevant field and with the help of AI for copywriting.
Eight high-quality blog articles will be created within the next two months. Set appropriate goals for czechia businesses directory They will focus on topics of particular interest to the core target group, such as digital transformation, security aspects, and technological innovations. This goal directly aligns with the company’s strategy to improve its online presence and position itself as a thought leader in our industry. All blog articles are to be published by the end of the quarter.
The goal:
Each of these eight blog articles should generate at least 400 views and an average dwell time of two minutes by 2025. Three of these eight blog articles, written for the decision-making phase (i.e., the end of the customer journey), should have generated at least five leads by the second quarter of 2025 at the latest.