Summer is here! Finally time for a good book. Are you not immediately in the mood for a novel or thriller, but do you especially want to brush up on your knowledge – now that you have all the time for it? We are happy to list the must-reads of this summer for you!
With the books* from the overview below you will learn about co-creation and psychology. Other topics that are special lead discussed are SEO, experience architecture and profiles. And why are we so addicted to smartphones, apps and social media (and what do we do about it)? Curious? Then put your smartphone aside and quickly check the list below, which we have compiled together with a number of our regular authors.Gonda Duivenvoorden
We hope you enjoy reading this!
* All links to books are affiliates.
1. Thinking fast and slow (English)
thinking fast and slow
Daniel Kahneman
Psychologist Daniel Kahneman has been involved in behavioral economics and happiness studies for years. According to him, the rationally thinking person does not exist. No, Kahneman believes in two systems that control the way we think and make decisions: system 1 and 2. Where a person in the case of system 1 thinks quickly, intuitively and emotionally, we are slower in system 2, but we make more considered and logical-rational decisions. Which system is best to use in which situation? You can read that in ‘Thinking fast and slow’, a real must according to Fw author Mark Thiessen !
2. The Psychology of Communication – From Intention to Effect
Would you like psychology of communicationto learn more about the basic attitude of the sender, the world of the other and the factors that play a role in clean email the development of effective communication strategies during your summer vacation? Then this book is highly recommended according to Eric van den Berg . “A must-read for anyone who does anything with marcom!”
3. Employees as online ambassadors in 60 minutes
Stephan Lam
Dorien Leopold already mentioned it in her review of this book: the biggest fans of your brand can be found within your what are the limits for finfluencers? organization. An additional advantage? They have a heart for the business and the brand and their own network. So it’s time to make your own employees ambassadors of your company. Stéphan Lam explains how and discusses, for example, starting an ambassador program.