Channels are now being built around this central web presence (which can also be an online shop or include a shop) that pursue two basic goals:
Building brand awareness, sympathy, image (also independent of your own website)
Generating traffic for the website/app
Measures
When the focus is on the web presence, companies have two main tasks:
Converting more visitors into relevant goal achievements (e.g. sales, inquiries/leads, applications, etc.). This is also referred to as conversion optimization.
This is where the two big levers lie – generating more visitors and making more out of these iraq telegram data visitors. All online marketing channels and measures that are somehow related to your own website can be integrated here.
Traffic generation: e.g. Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, programmatic advertising in advertising networks, email marketing, messenger marketing, native advertising, affiliate marketing, etc.
Conversion optimization: e.g. improving the loading times of the website, lisa olson gerente de recursos humanos optimizing usability, design, user guidance, improving and expanding content, A/B testing for conversion-increasing factors, etc.
Measuring success
Measuring the results is just as important as implementing the measures. There are school email list a Generating more variety of methods available online for this. Basically, every company should use a web analysis tool such as Google Analytics or Matomo. A whole range of key figures are already available there. In addition, relevant key figures can be generated using conversion tools, SEO tools and many other online marketing tools. The crux of the matter is to define the right key figures for.