Gaming for sporting events is one of the best ways to attract consumers and give brands more visibility. It is clear that sport is leisure and entertainment, not only practicing it but also watching it. An example of this are all the sporting events related mainly to football, basketball, Formula 1, Moto GP and tennis. Without a doubt, the one that stands out above the rest is football with its tournaments (Copa del Rey, Europa League and Champions League).
From Galanta we tell you why you should not forget to incorporate gaming for sporting events . You can win over your consumers with simple, short games full of creativity and fun. Do you incentive programs: what they are and types want to know how? Keep reading!
Why use gaming for sporting events?
Gamification seeks to attract customers, get them interested in the brand and what they offer, and to gain greater visibility. It is a very useful strategy since they are simple games that last only a few minutes and are found on social networks .
A good gamification campaign fulfills different functions:
- Fun for users.
- Creating interesting and valuable content.
- Connect with your target audience and attract potential audiences.
- Help for special dates (Christmas, Easter, sporting events, etc.)
- Offer promotions to the consumer .
In addition to fulfilling a number of functions, gaming marketing offers several benefits:
- Generating and increasing engagement.
- Virality and greater reach.
- Customer loyalty.
The power of gamification in sporting events (Copa del Rey, Europa League, Champions League…)
Take advantage of the interest, money and power that sporting events bring to create simple and original game mechanics. Sport moves masses of people and is one of the most consumed forms of entertainment in Spain, especially when we talk about the Copa del Rey , Europa League and Champions League .
Sports like football and basketball have thousands of fans of different ages and generations, so you’ll need to target your gaming strategies at different age ranges.
At Galanta we are experts in creating gaming strategies to bring your brand closer to consumers.
Examples of game mechanics for your gaming strategy
Every gamification game has to offer something to the consumer so that they are interested in participating and tell their friends and family about it.
Treasure hunter
One idea could be to find 3 balls hidden on a football, basketball or tennis court in less than 1 minute. This way, participants will practice visual agility.
Sports trivia
The classic board game. Various questions about sports and athletes that b to c database players must answer correctly to get points. If they get all the questions right, they get a free product. If they get only a few questions right, they get a discount or promotion.
Wheel of fortune
All options have a prize, the only difference is that the prize varies: gifts, discounts, promotions, offers…
Interactive games
There are several interactive games that you can add to your gaming marketing campaign:
- Spot the differences : You can use two images of a sportsperson book your list that are similar, but with differences that are not visible to the naked eye.
- Puzzles : make a puzzle of a medal, the Olympic Games logo or a cup.