If you as an influencer or as an organization manage to record a viral video that ends up in the ‘Popular’ category, you will quickly come into contact with a new target group. The fact that you are using IGTV so quickly may already leave an innovative impression. This is how IGTV can contribute to your brand awareness!
Viewers can comment on the videos or like them. IGTV videos can also be shared with friends via Instagram Direct. So if you share really useful (or humorous) content, it can easily be spread by ‘fans’. If a viewer decides to follow you on IGTV, they automatically follow your regular Instagram account as well. Win-win!
By the way, it is important to set a good, attractive cover photo for the video you upload. That way, there is a greater chance whatsapp number list that viewers will click on your video when you appear in the overview of one of the categories.
New advertising opportunities
At the moment, there are no advertisements on the video platform. The chance that this option will eventually be added is very high. How specific the targeting options will be, is not yet clear. But that IGTV offers new opportunities for organizations to reach their target group, is one thing that is certain.Gain interesting i
When viewers are tired of a video, they can easily swipe to the next video. Just like we are used to from Instagram Stories. The moment the clean email viewer drops out – and therefore swipes further – can be found in the ‘drop-off graph’ in your IGTV Analytics. This is very interesting data with which you can sharpen and optimize your next videos. You can of course also use this input for your videos for other platforms.
You can also find your audience retention rate in IGTV Analytics . This is about the number in addition to these popular hashtags of people who watched your video all the way through. Of course, you also get insight into the number of likes, comments and views. If someone watches your video for more than 3 seconds, IGTV counts it as a view.
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The Opportunities of IGTV
As you can see, IGTV offers a lot of new features that we will discover in the coming days. The most important tip we can give you is: experiment! That is the only way to find out exactly how this new video platform works and which video content appeals to your target group.