What is a tripwire and how can it increase your sales?

These are some of the benefits that tripwire offers you and today we tell you why it should not be missing from your marketing and sales strategies.

What is a tripwire?

A tripwire is much more than a buzzword in the marketing industry.

And although many digital entrepreneurs are already familiar with this concept, there are still some who continue to wonder what a tripwire is.

If you are one of them, it is time to resolve all your doubts an uganda phone number list d fully understand what it consists of.

Pay attention: A tripwire is a low-cost product (less than $100), which is sold to convince customers of the quality of your business solutions.

The investment is usually small and in exchange you offer a quick -win.

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The ultimate goal is not to make millions, but to create a new list of contacts that y the best email marketing blogs in latam ou will then convert into your clients.

Tripwire example
Let’s say you’ve just launched an online English academy for beginners and you need to start building your contact base as soon as possible.

In that case, you can create a tripwire to capture the interest of the most qualifie betting email list d contacts (those who are most likely to become new customers).

That is, instead of going out and directly selling your online English classes for hundreds of dollars, you start by selling a tripwire at a low price.

Here’s just an idea of ​​the tripwire you could create and sell for under $100:

 

See? Prospects will pay a low price — $27 — for this express course and in exchange they will receive a quick profit: learning new English vocabulary in just seven days.

Simple definition of what a tripwire is

The founder of the Convierte Más Group, Vilma Núñez, defines it as:

 

If you used to wonder what a tripwire is and didn’t quite understand the term, these simple definitions will probably put an end to that problem.

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