Evolve’s internal social mia specialists, in collaboration with the University of Amsterdam, investigat for the third time how far Dutch organizations are with the use of internal social mia . They ask 139 organizations, including KPMG, the municipality of Rotterdam and the ANWB, about their use of intranet and other internal communication tools.
The success of an internal social platform is often simply measur by usage, both active (contributing) and passive industry email list (reading). On social networks, often only 10% of users actively contribute (for example, a creator works out loud and a contributor shares information and provides clarification). The remaining 90% only consume: these are passive users. That can be fine, as long as the platform adds enough value for the users in question. Last month, in my article ‘How to get colleagues to actively share knowlge with others in the organization’, I wrote about Isabel de Clerq’s Consume, Contribute & Create Model.
First determine the intend effect and then determine what you are aiming for in your adoption strategy.
pyramid: 90% consume, 9% contribute, 1% create
Consume, Contribute & Create Model
Active use
Evolve’s research found that employees are more connect to organizational strategy in organizations with more active usage. By actively engaging in clean email internal community conversations about organizational strategy, employees truly get to know it and make it their own.
It also turn out that, contrary to what many managers think, many employees in efficient organizations are often active on internal social mia. The efficiency within the entire organization also increases as the internal social mia platform is us to share and develop ideas. However, this is one of the least us applications of internal social mia in Dutch organizations. There is therefore still much to be gain here.
Are strategic alignment and efficiency the effects you hope
A to achieve with your internal social mia? Then aim for active use (contributors and creators).
Passive use
However, in organizations where employee engagement is high, passive use is actually higher: more employees use the platform to read the handy checklist below was messages from colleagues. A small group posts messages and other content themselves, and responds to content post by others.First determine the
Is engagement your intend goal? Then aim for many passive users (consumers).