Determining when to send a mass email marketing campaign or when to send individual emails can be a complicat task. And even more so when you use marketing automation software . The dilemma between email marketing VS. mass mailing appears more and more often. That’s why you should know how to clear up the doubts.
While it’s exciting to be able to develop a mass mailing campaign and plan each step. It’s not always necessary to do so. Sometimes it only makes sense to send a single communication. To help you figure out the mystery, it’s best to look for answers to these questions:
Is the content time-sensitive? An email campaign involves a series of steps that cover each phase of the conversion funnel. When you have a seasonal newsletter or want to send communications relevant to specific seasons, holidays or events, that email doesn’t have to be part of a campaign. You can send it as a single email to all your subscribers.
Is the content evergreen?
If so, it means that it is always relevant and can be us continuously. It doesn’t matter what stage of the sales funnel the subscriber is in. The information will always be good.
Is it a sales pipeline? A campaign can also be a sales pipeline when you add steps to call the prospect. And so the emails are more focus on what your product or service can do for the subscriber. While this can still be ucational, it is too sensitive for you to send to all of your prospects. This type of campaign is good for leads that are already warm.
TABLE OF CONTENTS
Email marketing VS. A mass spain telegram data mailing Defining concepts
What is email marketing?
What is mass mailing?
1.- They are economical
2.- They are accessible
3.- They are effective
4.- They are customizable
5.- They are segmentable
6.- They are measurable and comparable
7.- Email marketing VS. mass mailing Both are interactive
8.- They are social
9.- They are automatable
Email marketing VS. mass sms marketing for the travel sector: best practices mailing: Which is the best choice?
Email marketing VS. mass mailing: Defining concepts
A marketing VS. mass mailing differences
First of all, you should know that the dilemma between bw lists email marketing VS. A mass mailing is easier to solve than you think. Although they may seem to be the same digital marketing strategy, there are notable differences between them.