There are now just a few weeks left until Christmas, the most propitious time of year to sell your products services.
Already inaugurated with Black Friday and Cyber Monday, which we have already talked about, the Christmas period opens its doors to online shopping.
Food, wine, clothes, books, travel, jewelry… every object is transformed into a desire to give and receive during this magical period.
For those who have an e-commerce, like you, Christmas is a very important holiday from a commercial point of view.
An opportunity to exploit to increase the sales of your products, and not only.
Being ready for the Christmas holidays means creating brand awareness, involving new customers and retaining old ones.
Present your online shop as an opportunity to seize, a wonderful space in which to make purchases in an easy and satisfying way.
With a good presentation of your social profiles, a renovation of your website with a Christmas focus, you can start to present yourself to your customers and to the world of the web as an e-commerce ready to keep up with the times.
How to increase sales of your products at Christmas
During this period, the propensity to purchase is very high.
For this reason, it is essential not to be caught unprepared.
Hone numbers vary greatly from country australia phone number library to country. This is why developers often turn to specialized phone number libraries. some cases, businesses need more information beyond just the number itself.
Planning your strategy at the last minute or not planning it at all can be counterproductive for your business.
You could miss the opportunity to have new customers, thus leaving the field open to your competitors.
There is no magic formula with which to automatically increase sales.
In the world of marketing, there are winning ideas, like the ones we propose to you today in this article.
After many years of working in the world of online sales. We at Propaganda Group know well what are the precise solutions that are needed to design a user experience that is as high-performance as possible to guide them to purchase.
We know well what happens during the Christmas period and what are the moves to follow to not be caught unprepared.
Here for you are 10 essential ideas to put into practice immediately for a perfect marketing strategy at Christmas.
Let’s get started right away!
1. Give a Christmassy touch to your Visual
Red bows, gift packages, snow crystals and Santa Claus hats create a festive atmosphere.
Change the look of your website or e-commerce in a Christmassy way to attract the attention of your regular customers or acquire new ones.
Make it clear that your website and social profile are always up to date, not only with frequent publications but also with a Visual that is in step with the most important events of the year.
Imagine the face of a potential customer who, while searching for your brand on Facebook, sees that your cover still has a summer theme.
Terrible mistake!
Your hypothetical customer automatically starts thinking:
“If he hasn’t updated a simple cover, imagine how shoddy his products must be.
When a user thinks something like that, it’s difficult to win him back.
So, run and update your Visual!
Unleash your creativity: prepare well-finished graphics, attractive sites and pages in Christmas mode.
Browse the pages of some competitors, take a look at the most popular sites and go in search of an original style, but not too much!
A great idea could be to insert themed slides, connect and make homogeneous all your company social networks so that they can work in synergy with your site or e-commerce and, if you want, extend this graphic also to the classic offline advertising on flyers and billboards.
In this way you create a stylistic continuity that will surely be appreciated by your users.
Little tip: inside your online shop insert a Count Down Box to highlight the time left until the end of the Christmas period.
A great way to encourage impulse purchases.
If you use WordPress and Woocommerce we can suggest this excellent plugin: YITH WOOCOMMERCE PRODUCT COUNTDOWN
2. Create sponsorships and ad hoc campaigns
Once we have covered the “aesthetic” aspect, let’s now focus on the economic aspect of online advertising.
Create sponsorships and specific campaigns through which to promote the offers of your products online.
You could create an advertising campaign как собирать ресурс данных телемаркетинга using Facebook and Instagram, or Google Ads to better optimize your presence on search engines.
Campaigns of this type also allow you to create remarketing ads, that is, connect with people who have shown interest in your website.
We will talk about remarketing further in the article.
How do you create a sponsorship campaign?
Start by thinking about which products/services to sponsor, continue by identifying who is the target that could be interested in you and what is the budget that you can and want to spend.
If you then need a hand to create super performing sponsorships you can
Oi write to us for advice.
We know the timing, prices, themes and earnings of the most effective advertising campaigns on the web and we can always advise you on the best thing to do to grow your brand.
Still in the world of social media, a winning idea is to start a collaborative relationship with an influencer.
Let’s see what it means.
3. Collaborate with an influencer to bu leads promote your business
To promote your company and your products/services it is certainly useful to identify among the bloggers and influencers of the moment who could best represent the profile of your brand.
You will have to think about everything in minute detail: keywords, hashtags and what type of communication to use.
Content is invaluable, it will have to be shared on your social channels and on your website, significantly increasing your audience and your web reputation, perhaps taking advantage of the “discount” strategy reserved for followers of bloggers influencers chosen previously.
4. Offer coupons and Christmas promotions
Pamper your customers with coupons and promotions created ad hoc.
Let’s start with coupons.
Most shoppers are more motivated to make a purchase for the first time if they can redeem a discount voucher.
Offering a coupon, i.e. a purchase voucher that entitles you to a discount – of any amount – always generates a positive emotional response in the recipient.
And a positive shopping experience can encourage new purchases for the future.
The same goes for Christmas promotions.
Even if it’s minimal, a discount on the goods you’re purchasing always generates a positive reaction in the buyer.
And if this discount is limited to the Christmas period. It tastes even more like a bargain.
5. Offer bundles of extra products and services
Offers are always very welcome, especially during the Christmas period.
On average, Italians buy 9 gifts each during the Christmas period.
Clearly, there are those who buy more, and those who buy less.
In our imagination, giving a gift means spending the right amount perhaps saving as much as possible and making a good impression on the person to whom we give our gift.
For this reason, many users are looking for discounts, promotions and product bundles with which to reward their loved one on Christmas day.
Therefore, your e-commerce must respond effectively to this need.
Offer product bundles on your online shop site.
What is bundling
Bundling is a promotional offer in which two products, typically complementary. Are sold in an indivisible package. Literally bundle at a single price.
The pricing technique that involves the joint marketing of multiple products at a single price is called bundle pricing.
Let’s take an example.
If you sell gastronomic products, you could sell a DOC sparkling wine and an artisanal panettone at a price significantly lower than the overall cost of the two products sold individually.
You could also offer extra services, such as being able to package your customers’ purchases, allowing them to choose. The packaging and also leave a personal greeting message to be delivered to the recipient.
Customizations of this type are always very welcome.
Another example.
If you have a beauty salon, you could offer a facial treatment and a massage at a price significantly lower than the overall cost of the two services sold individually.
Again, you could offer a personalized greeting message as an extra service to be delivered to the recipient of the gift.
6. Give a gift to those who choose you
In addition to coupons and promotions, you could give a real gift to those who choose you.
You could give one of your most popular products or small free samples. As is often done in perfumeries.
Or you could give a gift of a service that your customer would otherwise have to pay for.
For example, you could give the shipping of the purchased product as a gift.
