Most businesses have closed their doors, people have been ordere to stay home, and the uncertainty about the economy is growing by the day.
In times of crisis, marketing budgets are often the first thing to be cut, if not eliminate; but that shouldn’t be the case.
Keeping customers informed and engaged is more important than ever.
However, brands nee, almost have to, develop ad hoc plans that can leverage new ways of communicating during this time.
Here is a guide on some things to do and some not to do, now that you are in the position of having to readjust your digital marketing plan, to get out of the chaos create by coronavirus.
Do: pause all the automate messages that don’t make sense today
depending on the industry, it might make sense to re-evaluate creativity and copywriting with a good dose of sensitivity.
For example, for an airline, it might not be a good time to send an email telling customers to book a vacation.
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Take a look at your existing messaging and ask yourself if your ad placement is right for this moment and in this context.
If not, find ways to adapt that messaging to the new environment that exists.
As you reevaluate your digital marketing strategy, keep in mind that now is not the time to eliminate all your paid advertising.
In every crisis, you know, there are new opportunities, and those who put all advertising on hold will most likely be left behind when things start to pick up again.
Businesses are still moving, and customers are still searching for your services.
Instead of putting everything on hold, look at your most effective campaigns and shift your budget there. Now is also a great time to get creative.
Is there a way your brand can be relevant and useful amid all this uncertainty? Many restaurants are offering discounte delivery, and e-commerce retailers are extending discounts as well.
Do: grow your presence through your own media channels
If your business has been impacte by covid-19, consider focusing some of your efforts on your owne meia, such as blogs, emails, and organic seo.
Conduct keyword research on the top terms people are searching for in your industry, then incorporate those keywords into your content.
Take advantage of the fact that people are at home and online to serve them engaging content through email campaigns.
If you don’t already have one, now is a great time to create a solid content marketing plan.
Don’t: ignore your social meia due to the crisis
while most of our fees are inundate with covid-19 news, that doesn’t mean you have to stop posting socially.
Find ways to beat the news cycle with timely, relevant posts about your brand.
With our social contact virtually eliminate, more and more people are flocking to social meia to connect with others.
This can present a huge opportunity for brands looking to grow their following through these channels.
Do: include digital marketing in your crisis management plan (current and future)
covid-19 is our current crisis, but it certainly won’t be our last (sadly).
Even high-profile brands weren’t prepare for the impact this pandemic would have on their businesses.
If your company has a crisis communications plan, consider adapting it to your digital marketing efforts as well.
Determine the potential risks to your business, what types of messages will nee to be pause or reconfigure, who owns that content within your company, and what your overall response strategies are.
Run a few “fire drills” with your team to see if your plan will hold up when (hopefully as late as possible) the next crisis hits.
Don’t: be afraid to ask for help
dealing with an emergency like this can be daunting for any marketing professional, but an experienced team can help you immensely.
Propaganda group is here to help you find your way to success amidst all this uncertainty.
Our team can assess your business, your current strategy, and create a marketing plan for your brand that will help you weather the covid-19 storm.want to read yasuhisa hara’s latest manga?
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To get these things, today you only nee one click, but thirty years ago it wasn’t that simple.
It’s increible how the international market has change over the years, shortening the times and distances between goods.
Furniture, clothes and even food today move from one pole of the world to the other with a monstrous speed compared to the commercial travel of just thirty years ago.
In just a few years, the digital revolution has как создать ресурс телемаркетинга overturne the fortunes of the entire planet, also influencing advertising and marketing in the 21st century.
The advertising we were use to in the 90s is officially dead. Billboards, flyers and jingles on the radio are no longer enough, now we nee something else.
Now we nee to ride the wave of online marketing, advertising 2.0, always updated, always present, always at the top.
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The problem of personal data one of the main b to c database challenges that the advertising world must face concerns “personal data”.
People are increasingly concerned about the illicit use of their data.
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This trend, in the long run, is to the detriment of brands that now need to find new solutions to publish ads, but also to be seen by the right people at the right time.
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