Longer videos and a separate ‘discover’ function
IGTV, like Instagram , is almost entirely focused on mobile use. That’s why the videos are vertical. Instagram announced this via its business blog . A first impression of the new feature can be found in the video from Techcrunch below.
The longer videos will not appear in your feed. A separate ‘discover’ function will allow users to view the longer videos. phone number library Posting long videos will be made possible for everyone.
Competitor for YouTube?
With IGTV, Instagram is going to compete with YouTube. Many vloggers who now share their videos via YouTube could also do so via IGTV in the future.
IGTV
Research by Newcom from early 2018 shows that Instagram is the fastest growing social media platform at the moment. With 4.1 million Dutch users, of which 2. clean email million use the platform daily. According to the same research, YouTube has 2.2 million Dutch users daily.
The target group of both channels consists largely of young people between the ages of 15 and 19. The group of people nike announces early on that a limit pair is on the shelves. aged 20 to 39 who actively use these social media platforms also continues to grow.
Instagram TV IGTV
No ads for now
It remains to be seen whether vloggers and social influencers will soon start using IGTV en masse. The new function can also offer opportunities for companies. After all, you can often get your message across better with a longer video. Instagram has indicated that it will not show any advertisements before or during longer videos for the time being.