You can hardly have missed it: on June 20, Instagram launched IGTV . A brand new video platform packed with new possibilities. Both in the regular Instagram app and in a special IGTV app, you can now share longer vertical videos with (potential) followers. But in what ways can influencers and organizations use IGTV exactly? We list the 6 most important possibilities for you , inspired by Later .
Vertical videos: current, real and user-friendly
Currently, YouTube is by far the most popular video platform. With the arrival of IGTV, the platform has gained a solid competitor. buy phone number list The big difference between the two video platforms is that Instagram is really made for vertical videos, while YouTube almost exclusively has horizontal videos.
But what exactly are the benefits of vertical video? Vertical videos are currently mainly used for ephemeral marketing (temporary content) on SnapChat, Instagram Stories and Facebook Stories. As a result, these videos are often less professionally recorded and more in the moment.
Also on IGTV it is more than accepted to upload less ‘polished’ videos. Not every detail has to be perfect, as long as it is ‘real’. Because it is less necessary to show professional images on this platform, it invites you to contribute more quickly. You can also edit the videos for IGTV in a shorter time.
Another important advantage of vertical video is that it does not detract from the mobile user experience for the viewer. You no longer have to clean email rotate your mobile to view the video the right way.
Instagram TV
2. Collaborate with influencers
While some say that the traditional TV viewing experience is slowly being replaced by a mobile customize recommendations and ‘continue watching’ in netflix version, IGTV is not meant to be used to watch or upload entire TV shows. The platform is designed to follow the lives of influencers and vloggers.