Read our 5 very important tips to be prepared with your online advertising campaign.
A hot November is approaching and you really can’t miss this important earning opportunity for your brand.
In this article you will read the fundamental tips to present your users with discounts and promotions as unmissable offers to be seized immediately.
To do this you need to present your products/services in the right way and at the right time.
And we will explain how to do it.
Let’s start with the basics… what is BFCM?
What is Black Friday?
Let’s start with the most anticipated Friday of the year: Black Friday.
Black Friday, the Friday of pre-Christmas shopping
Black Friday is a holiday of American origin.
The date is set on the Friday after Thanksgiving.
This very important commercial holiday was created for the first time in 1924 by the Macy’s department store.
Their intention was to open the doors to Christmas shopping, once Thanksgiving Day was over.
So, inside the mall, unmissable discounts were offered that quickly attracted thousands of people.
Macy’s invention was also liked by other stores, but it only had real success starting in the 1960s.
Black Friday officially established itself as a national US event in the 1980s.
The name Black Friday was coined during that period.
Why is it called that?
The reason for choosing the name “Black Friday” is unclear.
Some associate it with the traffic and inconvenience caused by hundreds of thousands of people queuing to get hold of discounted products, and others attribute it to the Black Friday of companies, whose employees call in sick to take advantage of the discounts.
In our opinion, the most reliable version is another.
The reference to the color black is due to the fact that from that day of the year until the end of the Christmas holidays, cash registers and store accounting books began to constantly record the + sign and thus to be “colored” black (the color with which profits were marked, unlike red which identified losses). And here is the choice of the name “Black Friday”.
Thanks above all to the web, Black Friday has spread throughout the world, also arriving in Italy.
And you must be prepared with your brand.
In addition to Black Friday, another important commercial event is celebrated in the month of November: Cyber Monday.
The discounts continue with Cyber Monday
Once Black Friday is over, it is time for Cyber Monday.
The name Cyber Monday was invented (and used for the first time) in 2005 by Ellen Davis of the National Retail Federation.
Cyber Monday was first discussed in a press release on November 28, 2005, titled Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.
The title of the press release promoted an event that had never existed before as if it were a tradition.
In fact, Cyber Monday was born from the desire to extend the pre-Christmas shopping days, encouraging customers to buy even more with further discounts.
As the name suggests, Cyber. Monday is supposed to be geared towards selling technology products, but on this day you can also find items of a different kind on sale.
Now that you know everything about the two most important commercial holidays in November, we can start with useful tips to present your brand at its best with discounted products, reusable coupons and sensational promotions.
Remember that your goal is to sell but also (and above all) to ensure that. Your customers are satisfied so they come back for the rest of the year.
It’s time to get started.
Let’s start with the warehouse.
Here are 5 useful tips to be prepared for Black Friday and Cyber Monday
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1) Plan your warehouse inventory
Having worked in the marketing world for years, we have realized that one of the main problems of Black Friday is the quantity of products, which often does not correspond to demand.
It can happen that a product is particularly sought after on BFCM days and that the demand is so strong that it empties the warehouse in a short time.
On the contrary, it can happen that you make overly optimistic forecasts and then find the warehouse full of unsold products.
What to do to avoid these inconveniences?
How to be ready for anything?
Our advice is: plan your warehouse inventory first.
How to do it?
Do a careful analysis of the sales that occurred during the year 2021.
Compare the Black Friday period to other periods of the year in which you had a high demand.
Do an analysis of the best-selling products and try to predict based on this data which will be the most requested goods to keep
in stock.
Remember! Never underestimate the boost in demand for your best-selling products and, likewise, don’t expect your less sold products to suddenly explode.
It can happen during BCFM, but these are exceptions.
In any case, a business plan for your different products drawn up based on the sales of the current year will certainly help you to better plan the requests that will arrive on those “hot days”.
2) Make the right offer
Every self-respecting Black Friday has its incredible offers.
Your company cannot be left out.
Black Friday will be your great opportunity to present incredible promotions and discounts based on your brand and your products/services.
There are many formulas that can be successful and it is important to be creative and open to find the offer that best suits your needs.
For example, a luxury store cannot afford to sell its goods for €5, just as it cannot think of advertising by sending flyers to homes.
The right promotions must maintain the tenor of your store and not seem like sales.
In fact, the promotion is an opportunity that the store reserves for consumers to try, under special conditions, the quality of its products.
It is not a fight for the cheapest offer.
This type of approach allows you to defend the professional image of the business and puts your customer in the position of understanding that the product on promotion has a greater value, which only this time can be found on sale.
Furthermore, the promotional offer must be sufficiently aggressive, but not so much as to make the store lose credibility.
Only by keeping these tips in mind will the promotion perceived by the customer as the “right offer” emerge.
3) Communicate your promotions clearly
A promotion is captivating when graphic ресурс базы данных отрасли creativity and copy go hand in hand.
Companies often take this aspect for granted.
In reality, effective communication is the basis of a successful BFCM.
To sell a lot you need to present yourself with offers that are written and thought out to perfection.
Nothing should be left to chance.
Texts and graphics must be direct, incite the user to the CTA (Call to Action) as much as possible and communicate the offer very clearly.
It is important that your advertising campaigns are clearly and unmistakably linked to the Black Friday and Cyber Monday period.
The goal must be to push the customer to buy on those days, not to postpone their purchase action.
Here are some tips for a perfect commercial offer:
Communicate clearly and directly
Communicate with your users using simple, easy-to-understand and immediate language. Avoid little-known words and complex syntax.
Follow the SVO (Subject-Verb-Object Complement) rule and be concise, simplifying the technical explanations as much as possible to postpone them to a later time.
Offer a short and airy text, divided into bu leads paragraphs
Using subtitles will make it easy for you to divide your offer into paragraphs and therefore make everything leaner.
Don’t present a heavy text that discourages the reader.
Watch out for spelling mistakes
This is a point that we at Propaganda care a lot about.
Always be careful of careless errors and typos.
They take away credibility from your brand and give an idea of approximation that certainly does not invite people to trust you.
Use a clean font
In your graphic work, do not use writing styles with frills and flourishes.
Use a clean and simple font that helps reading and makes it flow without tiring the eye.
Yes to simple colors
Aside from the colors of the logo, the body of the text must also be uniform in color to help give an idea of professionalism and also to make reading flow and give an orderly overall impact. Don’t use red to highlight concepts, we’re certainly not at school!
And now let’s get back to the macro-tips to follow to sell a lot during the BFCM.
4) Invest a substantial budget in advertising
The days leading up to BFCM are crucial for your advertising.
Make your company and the promotions you present during this period known as much as possible with posts on social media, blog articles and stories on IG.
In short, to have the greatest visibility possible, invest in online advertising.
To do this, you need to have good liquidity and a higher budget than you use during the rest of the year.
One of the biggest mistakes you can make is depriving your company of visibility during the BFCM due to a budget spent on advertising that is not very substantial.
So try to start predicting not only a boost in your sales (point #1) but also an increase in your advertising spending to maximize and capitalize on this time of year.
5) Create a La
