It is possible to increase your revenue by obtaining new leads and by getting the customers you already have to spend more. Using marketing automation tools for upselling simplifies the implementation of the processes necessary to increase sales from existing customers and to increase your brand’s revenue.
According to Amazon, 35% of their revenue comes from cross-selling or upselling campaigns. Upselling concepts have been around for a long time. From traditional businesses like hotels and restaurants to new-age companies like e-commerce, almost everyone uses them to increase their bottom line.
However, most sales people are often afraid of upselling. They get nervous when pitching additional services or add-ons to their customers as it might put them off. After all, no one likes the feeling of being sold right?
When applied correctly, rather than scaring customers away, it actually brings them closer to the brand. Marketing automation for upselling offers a new dimension to this way of increasing sales.
TABLE OF CONTENTS
Up-selling and cross-selling
Up-selling and cross-selling in Best marketing practice
How to apply south africa telegram data marketing automation to upsell
1.- Personalize the recommendations
2.- Opt for email marketing
3.- Use the purchase information
4.- Take advantage of potential client training and customer onboarding
What to include in recommended products for upselling?
Up-selling and cross-selling
Marketing automation for upselling
Both terms refer to ways to steps to take to adapt email marketing to mobile increase a customer’s revenue:
Upselling : when a premium version, an enhanced version, add-ons, a higher-cost option, for example, is offered. That is, an extended warranty on the product.
Cross-selling : when a complementary product is offered. For cz lists example, when a customer buys a scarf, a hat is recommended.
These two tactics are regularly featured on product pages. Maybe you’ve been looking at a pair of pants and the “complete your look” category appears with other clothing products and accessories.