B2C marketing automation remains one of the most effective digital marketing strategies. It is one of the disciplines with the highest ROI , as it allows you to save a great deal of time by automating marketing actions based on the behavior and needs of your customers.
Of course, it’s not something that’s easy to master. To say that Marketing Automation requires complex strategies would be an understatement. Because when it comes to marketing automation, it may seem like something simple at first glance. But once you dive deeper, you may even feel lost at times.
When used correctly, B2C marketing automation is very useful for companies to improve their sales results, their brand image and increase customer loyalty.
Since there are many misunderstandings about what it is and what it is not, the ideal is to try to clarify some concepts and unravel the steps to follow to draw up a strategy that allows you to achieve your goals.
TABLE OF CONTENTS
What is B2C marketing automation?
What is not B2C marketing automation
The potential of automation to grow your business
Creating a B2C marketing russia telegram data automation strategy step by step
A.- Define your objectives well
B.- Identify the recipients of your shipments
C.- Create a workflow path for your users
D.- Lead scoring and lead nurturing
E.- Maintain your database
What is B2C marketing automation?
Do you want to know what B2C marketing automation is and how it works? Discover the enormous potential that this marketing automation system can have to grow your business.
There are many factors to consider when planning a marketing automation strategy. But don’t worry! This short guide will cover everything you need to know.
B2C marketing automation consists of programming routines top ten: landing pages well positioned thanks to seo that, in response to certain actions or behaviors of a user, ” trigger ” an automatic and personalized response. It is based on a technique known as Trigger Marketing . This consists of personalizing mailings to customers based on their specific characteristics and the phase of the conversion funnel in which they are.
That is, it seeks to respond automatically at very specific phone number de times, always maintaining the coherence and relevance of communications.
A clear example is a welcome email. User registration through a form on your website will act as a ” trigger” causing the system to send them a welcome email. Relevance is guaranteed, since it is the users themselves who trigger these responses.