A new mailbox should not immediately send hundreds of emails per day – this looks suspicious to mail services. Warming up the mailbox.
Warming up an email account is a gradual increase small business email list in the volume of outgoing mail, which helps to create a positive sender reputation.
How to properly warm up your mail:
- First week – 5-10 letters per day.
- Second week – 10-30 letters per day.
- Third week – 30-50 letters per day.
It is also important to receive responses to sent emails so that mail services see that your email box is involved in natural correspondence.
To do this, you can set up an exchange of emails with colleagues or use automatic mail warm-up services
2. Collecting a contact base
The quality of your contact base is one of the key factors that determines the success of an email outreach campaign.
Unlike mass email marketing, where the increased efficiency and productivity mailing is sent to a wide audience, outreach uses a targeted approach based on a detailed analysis of the target audience.
The goal at this stage is to collect contacts of only those people who may actually be interested in the offer. These are not just email addresses, but comprehensive information about companies and their representatives, which will help personalize the letter and make it as relevant as possible.
Where to look for contacts?
There are several basic ways to collect a database:
- LinkedIn – allows you to find the right specialists by position, company, industry.
- Corporate websites – many websites have “Contacts” sections where you can find the email address of the desired department or a specific employee.
- Databases and catalogues.
- Parsing email addresses.
- Webinars and conferences – participation in industry events allows you to collect contacts of potential clients.
In most cases, the contact base for an outreach campaign is collected through specialized services that allow you to automatically find the necessary companies and their employees using filters based on various criteria.
Using this approach immediately eliminates irrelevant contacts, allows you to work only with the target audience and customize the database for specific parameters.
The main parameters by which you should filter your contact database:
- OKVED (field of activity) to select companies only from the required industry.
- Company revenue. For example, you can set up a search only among companies with an annual revenue of more than 50 million rubles.
- Number of employees to exclude too small companies if your product is design for medium and large businesses.
- Geography, to tailor the mailing to local or international markets. For example, you can focus only on companies from Moscow and St. Petersburg or, conversely, look for regional businesses.
- Company type: B2B, B2C, startups, large corporations. Depending on the segment your product is target at.
- Date of company mobile list incorporation. Let’s say you want to exclude young companies that may not have a sufficient budget, or organizations that, due to their longevity in the market, may be conservative in their decision-making.
3. Writing a chain of letters: it is important to hook the decision maker
Each letter in the chain performs its own function:
- The first thing is to attract attention.
- The second is to remind.
- Third , offer an alternative perspective.
- Fourth , play on the last chance.