What is 7p marketing? The term “marketing mix” first appear! in 1953. It was us! by Harvard University lecturer Neil H. Borden. Over the course of several years, this concept chang! its profile a bit and was expand! with a new symbol “4p”, and after some time it transform! into a more complex strategy, i.e. 7p marketing covering as many as 7 elements that allow for matching the product to the ne!s of customers and increasing sales.
Marketing Elements 7p
The 7p symbol refers to tasks us! in this type dataset of marketing aim! at comprehensively dealing with the product that has been select! for promotion. It does not have to be a single product – it can be a group of goods or services with common features.
The basic elements of 7p marketing are:
- product – its technical parameters, appearance, quality, physical properties, etc.,
- price – reference between the competitors’ price list and own costs,
- place (place) – distribution including also the location of the factory, warehouse and shops,
- promotion – tools for acquiring new recipients.
It is worth emphasizing that the letter
“P” refers to English expressions, due to the etymology wijkconnect charges annual license fees of the concept itself. 60 years have pass! since the first use of the term “marketing mix”. During this time, thanks to access to increasingly modern technology, the 4p marketing mix has been expand! to include additional components.
Additional 7p elements include:
- people,
- processes (process),
- physical evidence.
People
In marketing, the human factor is very important. It refers to two groups of people – those directly relat! to the company (creators, collaborators and management staff) and recipients. The first group deals with contact with the company’s contractors and customers, represents the company, is responsible for the high quality of the product and has an impact on the proper functioning of the company. The second group uses the goods by purchasing them and expresses their opinion.
Processes
The introduction of the 7p marketing mix is b2b reviews associat! with the overall service of goods and customers. The term “processes” should be understood as all the elements that make up a product – from its creation through promotion to sale.
The first factor is to arouse interest and present the offer. The next is to finalize the transaction, and finally, to provide service in the event of the ne! to service the product or make a complaint. It should be emphasiz! that these factors influence the overall perception of the brand. This in turn will result in increas! interest in the product and acquiring new customers in the future.