When Gibran Huzaifah launched eFishery, he faced a difficult task: convincing farmers of the value of his product. At the time, farmers were skeptical about new technologies and preferred time-tested methods. This became a major obstacle to the implementation of an innovative system.
Farmers who had long relied on manual labor were wary of any technological innovation. They believed that no innovation could replace human labor. However, Huzaifah’s persistence and tenacity gradually began to bear fruit.
One of the key elements that allowed Khuzayfakh to achieve industry email list success was a systematic approach. The entrepreneur realized that farmers did not know how to use the Internet and took on the task of training them. This was necessary so that they could use not only his platform but also various online tools that could make their work easier. This training included the basics of working with email, social networks and search engines.
The process of adaptation and acceptance of the new
System took a considerable amount of time. However, it was crowned with success: farmers began to see practical benefits from the introduction of technology into their daily see our article below for the 6 important reasons to choose it work. The eFishery project, which at first seemed impossible, became a reality thanks to Khuzayfakh’s persistence and belief in his idea.
Problems of scaling a business
Gibran Huzaifah also faced a major challenge when he moved to expand his project beyond the region. He was convinced of the huge untapped potential of Indonesia’s trust review aquaculture sector, which he estimated was only 7-9% exploited. However, the diversity of business approaches across Indonesia’s 34 provinces created obstacles.
Difficulties arose when Huzaifah began promoting his innovative system to local fish farmers. At first, he encountered mistrust and hostility from farmers who were accustomed to traditional methods and were wary of innovation. The middlemen who played a key role in the local economy also posed an obstacle. They perceived the new system as a threat to their business and even tried to sabotage the project.