In real estate, it’s all about connecting the right seller and buyer. As an agent or business, if you’re not using Facebook to achieve this goal, you’re missing out.
for real estate promotions, given its reach and robust advertising platform. In fact, as of September 2022, the channel’s potential reach for ads reached 2.17 billion (30% of the world’s population!).
Are there more benefits?
Here’s what our in-house expert thinks:
“Facebook ads are a proven way to generate profitable real estate leads. Facebook and Instagram ads, along with other features, make the cost per lead 50% lower phone number lead than submitting to a website. These forms can be added to video or carousel images, which are great options for showcasing your properties. Plus, you can use Meta’s advanced targeting options to generate quality local leads.”
– Matt Wheeler, CEO of Driftrock
Now that you know how vital Facebook can be, it’s time to move on to developing a solid advertising campaign. And on a social network as vast as Facebook, it can be intimidating.
We’ve got your back.
Here are some Facebook real estate ads that show what book your list it takes to run a successful lead generation campaign. Let’s get started!
Real-World Examples of Facebook Real Estate Ads
1. Rochester Area Homes by Domaille Real Estate – Using Video as a Compelling Storytelling Tool
Video is the most popular content format today, with an online reach of nearly 93% worldwide. Its storytelling ability is what makes video a powerful real estate marketing tool.
Facebook Real Estate Ad Example
Rochester Area Homes by Domaille Real Estate
Source: Rochester Area Homes by Domaille Real Estate
Domaille Real Estate is a great example of how to tell an through this update engaging story through video. The brand delves into the founder’s background, their life experience in the real estate industry, and how they use this knowledge to connect buyers with the perfect home.
This Facebook real estate ad isn’t overtly selling anything. Its goal is to connect with the target audience by appealing to their emotional and logical side at the same time.