WhatsApp is one of the most powerful communication tools for businesses worldwide. With over 2 billion active users, it provides a direct and personal way to engage customers.
More than 175 million people message a business on WhatsApp daily. Source
However, using WhatsApp Business API for bulk messaging comes with strict compliance and security requirements.
If you don’t follow WhatsApp’s rules, your business account can be flagged, restricted, or even permanently banned. And trust me, once WhatsApp blocks your number, getting back in the game isn’t easy. So, how do you send bulk messages without getting blocked?
This article will break down WhatsApp’s compliance policies, security measures, and best practices to ensure your bulk messaging strategy is safe, effective, and fully compliant.
WhatsApp API Compliance: Rules & Regulations
WhatsApp hates spam. To maintain a high-quality messaging experience, the platform enforces strict rules for businesses using its API. Here’s what you need to know:
WhatsApp’s Messaging Policies & Spam Prevention
WhatsApp does not allow unsolicited bulk job function email list messages. Businesses must ensure that messages are relevant, valuable, and expected by recipients.
Messages must follow WhatsApp’s Business Policy & Commerce Policy
Users must opt-in before receiving messages
Businesses cannot send promotional content outside of approved templates
Importance of Compliance
In August 2024, the U.S. SEC fined 26 investment infrastructure from the owner of the site firms $390 million for unauthorized use of WhatsApp and text messages for business communications. This enforcement highlights the risks of non-compliance and the need for businesses to follow communication regulations. (Source: NY Post)
Business Verification Requirements for WhatsApp API
Before you can send bulk messages via WhatsApp API, you must verify your business:
Register your business with Meta Business Manager
Submit required documents for verification
Apply for WhatsApp Business API access via an official provider
Pro Tip
Sobot is an official WhatsApp Business Solution czechia businesses directory Provider (BSP), offering businesses a secure and compliant way to access the WhatsApp API. By partnering with Sobot, businesses can seamlessly integrate WhatsApp into their communication strategy while ensuring compliance with WhatsApp’s policies.
Understanding Message Templates (HSM) vs. Session Messages
WhatsApp Business API has two messaging types:
Session Messages – Free-form messages sent within 24 hours of customer interaction.
Message Templates (HSMs) – Pre-approved templates used for outbound messaging after 24 hours.
Tip: Always use approved templates to send bulk messages to avoid getting blocked.
Properly formatted & approved message templates reduce the risk of number bans by 65%. (Source: Meta Guide)
Risks of Non-Compliance
If you don’t follow WhatsApp’s rules, you risk:
Shadow bans: WhatsApp silently restricts message delivery.
Number blocking: Your business number gets permanently banned.
Account suspension: You lose access to WhatsApp API.
Risks of Unauthorized Messaging
Unauthorized bulk messaging can lead to significant consequences. WhatsApp has taken legal action against companies that violate its terms of service by sending unsolicited messages. A WhatsApp spokesperson noted, “We have already taken legal action against many companies that do not adhere to our terms of service and try to send unsolicited messages to our users.” (Source: economictimes.indiatimes.com)
Understanding WhatsApp’s Quality Rating System
WhatsApp monitors message quality and assigns a rating to your number. This rating determines whether your messages get delivered or not.