A client portfolio is built little by little and with a lot of effort, dication and, of course, sales. However, knowing how to manage the relationship with all these clients in the right way is a bigger challenge.
But how do you manage a client portfolio correctly? To avoid any doubts, in this post we offer you useful advice on how to manage a client portfolio . Keep reading!
Also call a customer portfolio, a customer portfolio is a record of potential customers and current customers. It is primarily us by B2B companies to help organize and develop a relationship with consumers.
The customer portfolio is usually associat with some type of technology, such as an ERP, CRM or a database that stores all of the following information:
Company name;
Phones, email;
Business and segment;
Products or services purchas;
Average ticket and total revenue;
Other information such as: customer gambling database service nes, billing information, possible additional sales.
All of this data represents opportunities for your business, and it will be us during customer management to prioritize some accounts (customers) over others. It could also help you think of new sales strategies, such as upselling , to increase revenue per customer.
Why is it important to manage your customer portfolio?
It will always be easier to convince one of your customers to make a repeat purchase (rather than to acquire new customers); one study found that increasing customer retention rates by 5% increases profits by 25% to 95%.
Good customer portfolio how to use ai to grow your business in 2025 management will help you organize your sales better.
In addition, knowing the companies with which you have or have had a relationship helps you prioritize contact and personalize service to keep everyone happy. This can contribute to increasing your sales, as well as increasing your customers .
On the other hand, you can also phone number germany discard clients who do not provide the expect profitability, making room for new ones.
Each step you take in the direction of customer management serves to refine processes, ruce costs and consolidate knowlge within the company.