Traffic: website visitors, visitor sources, visitor behavior
Rankings in the search engines: Keywords, positions, brand vs. organic search terms
Conversions: Number of conversions (e.g. purchases, leads, downloads, etc.), conversion rate
Sales: in e-commerce, monetary indicators such as sales, costs per purchase/customer, etc. are of course in the foreground
ROAS: The “Return on Ads Spend” indicates how much money each euro spent on advertising brings back israel telegram data and corresponds to the well-known ROI.
Reach: e.g. via reach in social mia, ad impressions
Community: Number of followers in the various networks; not a primary metric, but a possible measure of the success of content marketing and the popularity of the company
Image: e.g. in the form of ratings, ratio of positive and negative ratings, mood of the posts on the internet, etc.
What is important in all of this is that online marketing is given the appropriate importance within the company. I often see (small) mium-siz companies where online marketing is “taken care of” by a part-time employee who should actually be looking after completely different tasks.
That cannot and will not work
Online marketing has now become the most important block in the marketing mix and is school email list indispensable – in fact, the separation between “marketing” and “online marketing” should be outdat long ago. Importance means above all: enough resources, michael gibson asociado/arquitecto enough priority and enough budget to really achieve results.