Brands have always used professional sports as a marketing opportunity. It is not a new concept. Applying marketing automation techniques is not new either. But discovering marketing automation strategies for esports that allow any brand to take advantage of the potential of this sector is .
It may be a relatively new idea to consider video games as a professional 5 marketing sport. Beyond other considerations, the truth is that the current world of esports develops exactly like the rest of professional sports:
On the one hand, there are teams that compete in leagues and tournaments.
On the other hand, more and more fans of each of the games are willing to pay to watch others play live. And this can be done both through streams on Twitch and in stadiums where they meet in person at some of the best esports events.
Whether the game is football or Fortnite, there is little difference for brands and marketers these days. In both cases, there is a demographic with a clearly defined interest and brands have the opportunity to market to them.
TABLE OF CONTENTS
The value of email marketing for esports
How to apply marketing automation for esports
1.- Use dynamic content to attract your customers
2.- Automate team russia telegram phone number list collaborations in real time
3.- Set up lead nurturing campaigns in your funnel
4.- Create automated message sequences
5.- Study the Top Performers in your market
The value of email marketing for esports
A newsletter-esports
Email marketing for esports is hardly exploited in landing pages vs. amp landing pages: which converts more? this sector. Thus, adding emailing to your strategy can give you great benefits . With email marketing and integrating marketing automation strategies for esports, you can do great things:
Inform fans about news about game updates, new levels, achievements, etc.
Send emails informing about possible cz lists penalties and relevant information as a player.