New technologies are always welcome and the use of artificial intelligence in digital marketing is living proof of this. The ability to analyze a large volume of data in seconds has made processes more dynamic and driven strategies and measurements, offering valuable insights at practically every level.
This resource has also become an important partner for those who need to develop large volumes of content and for those who need help to improve the performance of their campaigns.
But despite this, there is still a real fear today that excessive dependence on this technology will lead to the decharacterization of processes and the dehumanization of interactions – in addition, obviously, to the ethical and legal impact.
While this may indeed happen, AI brings many benefits that can and should be explored and put to good use. And that is exactly what we will talk about today. In this article, we will explore five applications of AI in digital marketing, highlighting benefits and challenges.
Role of artificial intelligence in digital marketing
A recent survey by Data-Makers special database that 83% of marketing professionals interviewed said they already use AI tools on a daily basis . Of this total, 48% confirmed that implementing this technology is a priority in their areas of expertise.
The numbers are not surprising, but they reinforce that AI is no longer just a trend but has become a key element in companies’ strategies. A necessary and important step forward for those who want to stand out from the competition.
When we talk about digital marketing, specifically, the benefits are many. Technology can be used, for example, to improve the quality of content; to segment customers and target audiences, supporting the creation of more precise and personalized campaigns; or even to analyze large volumes of data and identify consumption patterns and trends.
How to adopt artificial intelligence in Digital Marketing?
Artificial intelligence in digital marketing five tips from marion (16 years old) for a successful stay in england the best of both worlds, expanding delivery capacity through automation, data analysis and personalization solutions.
Check out five applications – and why you should invest in this technology.
Data analysis
It’s impossible to talk about AI without mentioning its ability to analyze large volumes of data – quickly, of course. The information tw list by software or systems helps identify patterns and trends, which can guide strategies and campaigns.
This analysis allows, for example, to segment the target audience and personalize service, improving the customer experience; similarly, the data can provide keywords to optimize websites and improve positioning in search engines.
Automated service with chatbots
For those who deal with the public, investing in AI-powered chatbots, for example, is a great idea. In addition to offering 24/7 support, when well-trained, they are able to answer common questions, freeing up teams to deal with more complex issues.
It is also possible to use artificial intelligence to automate the sending of personalized email marketing and the preparation of reports, tasks that were previously manual.