Opportunity Cost The invisible costs that affect profits
Opportunity cost helps entrepreneurs evaluate not. Opportunity Cost The invisible only the direct costs of a product or service, but […]
Digital marketing
March 2025
Digital marketing
7 Key Differences Between CRM and CDP
Customer relationship management (crm) systems 7 key differences between and customer. Data platforms (cdp) are important tools for collecting, analyzing,
Digital marketing
How to Collect and Manage Opt-Ins Properly
WhatsApp has strict policies regarding collect and manage user consent, meaning businesses must collect explicit opt-ins before sending messages. Failure
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Best Practices for Bulk Messaging Without Getting Blocked
WhatsApp actively monitors messaging patterns to prevent spam and abuse. If a business suddenly starts sending thousands of messages from
Digital marketing
WhatsApp API Compliance and Security: Bulk Messaging Without Getting Blocked
WhatsApp is one of the most powerful communication tools for businesses worldwide. With over 2 billion active users, it provides
Digital marketing
What is the Role of AI in Customer Relationship Management?
Today’s business landscape is hyper-competitive. Traditional CRM systems struggle. The key challenges are handling massive data volumes and increasingly complex
Digital marketing
The Future of Omnichannel Customer Service: Insights from Forrester, McKinsey, Capgemini
Omnichannel services refer to a comprehensive future of omnichannel approach that integrates various communication channels—such as phone, email, live chat,
Digital marketing
Customer Portfolio Analysis
Many companies strive to increase their customer base, without realizing that it is much easier and more profitable to have
Digital marketing
Voice of the customer: the golden key to your success
By Douglas da Silva, Web Content & SEO Associate, LATAM Interaction with customers Voice of the customer In recent years,
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What is a customer portfolio?
A client portfolio is built little by little and with a lot of effort, dication and, of course, sales. However,
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Road to success with voice of the customer
With voice of customer data, you can discover which areas to. Focus on to help improve customer satisfaction and ruce
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Segment your customer portfolio
Segmenting customers is very important because it can create different ways of relating to them. In practice, it is possible